Entering the international market is one of the ways through which firms can achieve their profit maximization objective.
However, firms face major challenges in their internationalization strategy.
Additionally, the research will play an important role in determining the probability of succeeding.
Decision to enter the various international markets was motivated by a number of factors.
In an effort to market its products to a large number of customers, the firm has adopted internationalization strategy.
Currently, Walmart operates in 27 different countries under 69 banners.
The wide range of products and services that the firm deals with have significantly contributed towards its financial success.
The objective of this paper is to conduct a comprehensive analysis on Walmart’s operations in the international market.