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You will want to wait until the end of your business plan's construction before writing the Executive Summary.It is not really possible to write a summary or overview of something that is not already defined or constructed.When constructing the Executive Summary, it may be helpful to first write a mini-outline very similar to a book report that we all produced in school.
The problem you are immediately faced with is that often you will not have the opportunity to alternate your soft and hard sell pitches because you will not necessarily be face to face with your banker or investor on the first contact or presentation of your business plan.
Since paper cannot talk and is not as innately interesting as people usually are when sitting across from you, your dilemma becomes how to sell the bank or investor representative on your company without the luxury of getting to soften him up.
This is the one area where it is acceptable to have a small repetition of facts.
The facts of your company's Mission and Vision, along with its Legal Structure are things which must appear in the top of the Executive Summary.
Its importance is particularly true for non-profit organizations seeking funds, and for small businesses in search of investors or in need of expansion funds.
When speaking with investors, it will be the Executive Summary that they will initially ask to see.An Executive Summary should be just that; a summary of all of the details outlined in the content of the rest of the business plan.Ideally, a business plan should contain at least 25 pages of detailed content with the Executive Summary 2 to 3 pages in length.First impressions count when it comes to your business plan.The Executive Summary is also perhaps the most detailed "sales oriented" business presentation you will make in everyday business interactions.On paper, the most effective way to sell your company is to write very professionally while presenting only the most powerful facts from your plan sections.The most powerful facts in your business plan are those which deal with numbers, statistics, research, financials, and, ultimately, profits and profit margins.Think of the Executive Summary as the business plan's own "personality" if you will.A personality is a guiding core that determines how and what to expect in your interactions with the individual or company.Remember, if you would yawn reading the same content repeatedly throughout a report, then don't do it in your own business plan.Your goal in writing your business plan is to present the best possible face for your company to potential money sources.