Strategic Management Swot Analysis Case Study

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For example, Microsoft can diversify through new business development or mergers and acquisitions to establish operations in new markets or industries.At present, the company’s hardware products are not as competitively strong as the products from other firms in the computer hardware market.Also, Microsoft has opportunities to improve the attractiveness of its products through continuous improvement of their security features. Microsoft Corporation’s SWOT analysis shows that the computer firm’s internal and external strategic factors point to the importance of product innovation and business diversification.(Photo: Public Domain) Microsoft Corporation responds to the internal and external strategic factors identified in this SWOT analysis.This area of the SWOT Analysis model focuses on opportunities or external strategic factors that can support business growth.The following opportunities are significant in Microsoft’s technology business: Microsoft Corporation is primarily a software business that heavily relies on the popularity of the Windows operating system.This strength contributes to the company’s ability to attract customers, especially those who view brand strength in relation to reliability.Microsoft also benefits from positive externalities with existing products in the market.For example, the diversification of other firms that now offer operating systems and computer hardware products, as well as the rising popularity of freeware, limit and potentially reduce the company’s business.This area of Microsoft’s SWOT analysis shows the significance of product uniqueness and improvement.


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