Scarborough Research Newspaper Readership

Scarborough Research Newspaper Readership-55
Since many media experts are predicting the inevitable death of print media, I decided to research this topic to examine the reasons behind this prediction.My goals are to explore whether print media is destined to die off as so many have forecast and to suggest changes which print media can make to remain relevant going forward.

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Targeted Sources Traditionally, books represent a fertile research source.

However, given how quickly the developments in the media industry are unfolding, I find that the best research sources for my topic are those that are available on a timely basis and track industry developments as they occur.

As a budding journalist, I have naturally been following these developments with keen interest for quite some time now.

The world is becoming increasingly driven by technological advances and the news industry is transforming rapidly in unexpected ways.

2017 Forest2Market, "Historical Perspective on the Relationship Between Demand and Forest Productivity in the US South," July 26, 2017.

Yuill, Nicola and Martin, Alex, "Curling Up With a Good E-Book: Mother-Child Shared Story Reading on Screen or paper Affects Embodied Interaction and Warmth," Frontiers in Psychology, 15 December 2016.

“There’s not a paper in America that has four or five readers per copy.

The average for the industry for the 30 years I’ve worked in newspapers? It might have topped out at two-point-five at one point.”Surveys such as those conducted by Scarborough Research aren’t generally considered as accurate as, for instance, the audited circulation reports released by the AAM.

Canada Post, "Breaking Through The Noise: How direct mail combines the intimacy of ritual, the impact of physicality and the power of data-driven relevance to send a signal that resonates," June 2015 Keif, Malcolm G., Ph.

D.; Twomey, Colleen; and Stoneman, Andrea, "Consumer Perception of Tactile Packaging: A Research Study on Preference of Soft Touch and Hi Rise Coatings in Cosmetic Packaging." Journal of Applied Packaging Research, November 2015.


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