Rogers Chocolates Case Study Internal External Analysis

Rogers Chocolates Case Study Internal External Analysis-73
They also have a liquid cash flow that ensures they have no problem at all delivering to customers and paying suppliers.In their physical location, Awfully Chocolate have uniquely designed shops located in central business district making them more accessible to customers.

They also have a liquid cash flow that ensures they have no problem at all delivering to customers and paying suppliers.In their physical location, Awfully Chocolate have uniquely designed shops located in central business district making them more accessible to customers.

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is that there is intense competition from other cake shops that have a wider range of products, as well as a café set up where people can sit in and enjoy the cakes.

There is also competition from international markets too, especially in other cities that Awfully Chocolate has ventured.

Awfully Chocolate has well trained employees that give high quality of service for the customers that keeps them coming back.

The franchising companies are also proud to be associated with the Awfully Chocolate brand, creating an internationally recognized brand.; awfully chocolate has the opportunity to expand, into areas outside the city centers as well as expand in their product portfolio.

In fact, Awfully Chocolate experienced a slump in revenue between 2013-2015 due to competition by malls and restaurants and had to close down their restaurant at Esplanade (Helfand-Rogers, 2016).

Porters five forces analysis provides a structure for analyzing the industrial forces and competitive forces in an industry (Porter M. In the industry that Awfully Chocolate is operating in, there is the barriers of entry are low, therefore there is high threat of new entrants.

They chose not to use display as their method but be creative on the hotel design that does not focus on display for products so as to stimulate the client to buy (awfullychocolate.com, 2017).

The IBM technology has contributed to ensuring that there is customer satisfaction as a result of the efficient order system.

Low barriers of entry makes the industry attractive for new entry since there are low economies of scale, low product differentiation and strict government policies. Awfully Chocolate activities that contribute to the value of the product are both tangible and intangible resources.

From the past transaction, Awfully Chocolate has high profits that has helped them expand to opening different shops as well as franchises.

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