We currently depend on newspaper advertising as our main way to reach new buyers.
As we change strategies, however, we need to change the way we promote ourselves.
We need to offer a real alliance that includes such intangibles as confidence, reliability, and knowing that somebody will be there to answer questions and help at the important times.
Our support services, with which we hope to capture market share will include such services as; training, upgrade offers, installation services, network configuration services, etc.
They expect the copy machine vendors, office products vendors, and office furniture vendors, as well as the local graphic artists, freelance writers, or whomever, to visit their office to make their sales.
Many small companies turn immediately to the superstores (office equipment, office supplies, and electronics) and mail order to look for the best price, without realizing that there is a better option for them at only a little bit more.
We will be refocusing on our core message of service through radio, cable TV, sales brochures, direct mailers and newspapers. We sell AMT, not Apple, IBM, Hewlett-Packard, or Compaq, or any of our software brand names.
The Yearly Total Sales chart summarizes our ambitious sales forecast.
In order to implement these changes and improve profitability, we plan to borrow another 0,000 long-term this year.
The amount seems in-line with the balance sheet capabilities.