Nowadays, tourism is the most reliable factor for huge economic growth. Humphreys (year) believes that economy of Poland and Ukraine will significantly benefit in a direct way from the tourism development during the soccer competition EURO 2012 (p. When hosting a ‘mega sporting event’ it is very important to be able to provide the increase of awareness of hosting country as a tourism destination.
Thus there is no 100 per cent guarantee that particular ‘mega event’ will bring more positive outcomes rather than negative ones.
For example, organizing such events may lead to the difficulties in the life low-income population (Malfas et al., 2004, p. As soon as a particular country or city has won a bid for ‘major sport event’ the preparation is started.
Therefore, not every ‘mega sport event’ can be successful, which means that not all economic impacts are positive.
Ritchie, Shipway and Cleeve (2009) affirm that “the costs associated with hosting a mega sporting event, such as the Olympics may outweigh the positive benefits for some residents, who may reduce or withdraw their support for the event” (pp.145-146) .
Morphet (1996) has affirmed that media is very essential part of promoting the host are as a tourism destination (as cited in Malfas, Theodoraki, & Houlihan, 2004 p. The reason for that are media-related advertisements and commercials can attract not only tourists, but also foreign sponsorships and investment.
This, in turn, is very beneficial for the economy of the hosting country.
As a result, tourism as well as infrastructure development promote job creation, because a lot of markets, hotels, entertainment facilities like night clubs etc.
are most likely to be created for the foreign visitors.
The games regenerated the whole economy of Australia.
In the opinion of Bob Carr, the Premier of South Wales, Sydney Olympics is a sign of improvement of Australian economy and a fundamental for its further development (Locum Destination Review, 2001, p. On the other hand, economic impact is difficult to predict and to evaluate before the sporting competition.