The deeper you know about the market you want to disrupt, the better.
Spend as much time as needed doing your research, ask experts, read financial and industry papers and news, so you can have the best possible base to decide.
Once you have identified them, think about the motivation your client would have to buy and use your offered product.
A company’s value proposition is what distinguishes it from its competitors.
Once you answer that question, you are ready to outline your list of products and services.
Optional Essay College - How To Write A Business Plan For A Startup
Focus on a small list of offers where your team, know how and timing will make the difference rather than an extensive list of options.
It is not rare that the exercise of putting some milestones and points organized in a piece of paper will give entrepreneurs a clearer idea and new insights into their own roadmap to market.
There are nine basic questions that one has to answer and should include in the most basic to the most sophisticated business plans.
Remember that business idea you had that ended up in oblivion?
Or that other idea that after a few months or years you found out someone else had the organization, resources and commitment to make it through to the market?