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It started Project Shakti as part of its efforts to introduce Lifebuoy soap in India.
The goal is for the business to eventually be self-sustaining, but in the early days, trade-offs are usually accepted with respect to financial return.
That is not to say that an altruistic agenda precludes sound business savvy.
As such, they tend to be ‘built for scale’, with the potential to reach thousands—if not millions. It’s a platform set up by a couple of Americans where everyday citizens provide loans to social entrepreneurs and small businesses around the world.
In just half a decade, it has raised half a billion dollars for a million entrepreneurs in more than 70 countries.