Essay On Entertainment And Lifestyle Segment

Since airing in 2007, Gossip Girl has served as an advertising outlet for numerous brands.For instance, brands such as Vitamin water, Tally Weijl, Droid, Bing and Verizon play a significant role in the show while luxury brands like Givenchy, Ralph Lauren, Marc Jacobs, Louboutin, Gucci and Chanel make minor appearances.

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It is said “when you are happy, you have everything.” Happiness can even reduce stress and tension.

Movies, music and TV series can all create joy in people’s lives.

Product placement is an old advertising tactic (Kalliny & Gentry, 2010, p.

5), however product placement is the basis for a somewhat new strategy that has acquired multiple names including hybrid advertising, “advertainment” (Kretchmer, 2004, p.

Likewise, Gossip Girl includes various artists on their soundtrack, which can be found on Itunes under “featured Gossip Girl playlists”.

All things considered, Gossip Girl has successfully integrated branding into entertainment by implementing the newest innovations in social marketing, social networking, and technology to sell products.As life gets increasingly busy, it becomes more difficult for people to spend time with their loved ones.Thus, it is necessary to keep everyone entertained to ensure a relaxing time when a family break does become feasible.Gossip Girl has been running for four seasons and continually incorporates multiple brands into every episode; it is different than other branded entertainment because Gossip Girl employs multifarious advertising tactics.“It is not the first show to collect revenues from product tie-ins, but it probably is the first to have been conceived, in part, as a fashion marketing vehicle” (La Ferla, 2008, p. By analyzing Gossip Girl’s strengths and weaknesses Gossip Girl can be used as a case...Usually, entertainment is fun, enjoyable and pleasurable.Entertainment can take various forms including music, drama, storytelling, movie, sports, dance and traditional performances.While it seems like a great idea, the effectiveness of branded entertainment is in question.For this reason I propose that as technology advances brand placement will increase in usage and significance and for this reason it is important to think critically about branded entertainment and how it can be a successful medium for advertising.Aside from products individuals are advertised on the show through self-cameos.To illustrate, socialites Tinsley Mortimer and Lydia Hearst as well as Jay Mc Inery, the author of Bright Lights Big City have made appearances on Gossip Girl for self-promotion.


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